Farmer Advisory Services
Chambal’s Uttam Bandhan, a trend setting agriculture and community welfare initiative is playing a key role in protecting and renewing arable land by educating farmers to practice sustainable agriculture. Chambal uses a mix both new-age as well as conventional media for providing customised information and technical know-how to the farmers.
Under this initiative, farmers are using various contact points to access information on scientific farming practices, latest high quality agri-inputs, locate authorized dealers, prevailing market prices, latest local weather forecast and know about non-farm businesses. Most significantly, it is empowering farmers to cope with problems like nutrient-deficient soils, low water tables and indiscriminate use of fertilisers and pesticides.
The interface between Chambal and the farmers are Uttam Krishi Salhakars (UKSs). The UKS is usually a local youth having entrepreneurial skills and agricultural knowledge. He is responsible for collecting soil and water samples for analysis, distribution of quarterly magazine Chambal ki Chitthi, organising animal health camps, arranging farmers meetings, crop seminars and demonstrations.