Agri Products
Chambal Fertilisers caters to the need of the farmers in twelve states in northern, eastern, central and western regions of India and is the lead fertiliser supplier in the State of Rajasthan. The Company has a vast marketing network comprising 15 regional offices, 2,800 dealers and 50,000 retailers.
The Company has donned the mantle of providing all agri-products through a 'single window' to enable the farmer to buy all products from one source. The Company dealers provide Urea and other agri-inputs like DAP (Di-Ammonium Phosphate), MOP (Murate of Potash), SSP (Single Super Phosphate), pesticides. Most of these products are sourced from reputed suppliers and sold under the 'Uttam' umbrella brand. Today, the Company has attained a leadership position in the pesticide business in North India.
Chambal Fertilisers and Chemicals Limited is committed to a transparent, trustworthy, and farmer-centric Agri-input ecosystem. The Company will supply its quality Agri products based on market requirements. Our channel partners play a pivotal role in ensuring that our high-quality Agri products reach farmers with integrity and fairness.
To uphold this responsibility, we advise and expect all our dealers and retailers to sell our quality products in accordance with the requirements of the farmers only and adhere to following ethical business practices.
Strict Compliance with MRP - All our products shall be sold at or below the Maximum Retail Price (MRP) printed on the pack. This will protect farmer’s interests and strengthen long-term trust in the channel.
Promote Farmer Welfare - Every interaction with farmers should reflect honesty, transparency, and respect. The dealers and retailers are advised and expected that they will recommend our Agri products based on agronomic merit.
Ensure availability without bias - Stock shall be made available to all farmers without preference, discrimination, or favouritism.
Uphold legal and regulatory Standards - All channel partners shall comply with FCO regulations, state agricultural rules/regulations/guidelines related to pricing, storage, invoicing, product handling etc.
Our shared commitment – Chambal Fertilisers believes that ethical business practices are the foundation of sustainable relationship with channel partners and farmers.
The Company would sincerely expect its channel partners to adhere to the above advisory.